About Me

A Strategically minded leader with an entrepreneurial spirit who thrives in cross-functional and multi-cultural environments. MBA in marketing, with advisory, business development, customer relations and branding expertise. Tri-lingual: English, French and Arabic. Global experience in the US, Europe and the MENA region.

Experience

25 years corporate experience with Western Union, NBAD, Finance House, ADNOC Distribution, Bank of America and UAE Central Bank.

Education

MBA in Marketing, Bachelors in International Business Administration

Achievements

• Generated in excess of AED 289 million of interest bearing credit card balances, AED 100 million balance non-interest bearing and 44K sales leads worth AED67 million
• Led the contact center project of attaining the ISO 9001 certified by Lloyds and the Sheikh Khalifa Excellence Award (SKEA) Diamond Category for Financial Institutions
• Liaised with legal counselors the pending cases and prepared the necessary documents on behalf of the bank. Set meetings with both parties to discuss out of court settlements. Recovered $1.5 million in cash and installments in 12 months by establishing settlement agreements with debtors